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Maddict strengthens hold on premium local content

Premium, relevant, local content is in favour like never before as clients demand to know where their dime is going. Maddict has signed with superb quality local publishers Sky News Arabia and to offer clients and agencies a tremendous inventory of premium ad space.

It’s no secret that clients are becoming more discerning. Where blind content used to be the norm, clients are now asking their agencies to justify campaign ROIs, backed by incredibly detailed reporting and full site transparency.
Content remains king, and premium local content even more so. That’s why Maddict has extended its publisher network by signing exclusive representation deals with Sky News Arabia and the to gain access to an inventory of premium in-app ads that generate excellent conversions while enabling detailed targeting.

Sky News Arabia

The 24-hour, Arabic-language rolling news platform is broadcast in HD quality from the Arab world, for the Arab world. First launched in 1989, Sky News Arabia has built a reputation and a captive target audience on TV and also on mobile.
The SkyNews Arabia app launched in 2012 creates a compelling proposition for users. Live updates, a reliance on traction generating and eyeball grabbing video, push notifications and the ability to stream Sky News Arabia’s TV and radio streams live, have attracted a receptive and involved audience of sophisticated consumers.

With over 45 percent of its users within the coveted 25-34 age demographic and 26.9 in the 35-44 age range, the Sky News Arabia app delivers the eyeballs that brands want access to. The app combines its premium content with sophisticated ad options that help brands get their message across in relevant and immersive ways. Ad formats include standard non-sticky banners, interstitial full page banners, tablet oriented leaderboard and interstitial banners and post roll video – unlocking intuitive native advertising formats for brands wanting their message to be seen. has made a name for itself as an online regional leader when it comes to content for all things automotive. The platform is headed by automotive veteran Nadim Mehanna, who has previously led several automotive magazines and presented on car related shows.
The app extends the site’s mobile capabilities, delivering a rich, intuitive and easily navigable mobile experience in both English and Arabic.

With its rich repository of photos, videos, editorials and reviews, the app draws a diverse audience of petrol heads, car enthusiasts and young people. Its sophisticated environment and rich content make it an ideal platform for brands to reach out to a certain demographic via targeted ads served in standard and interstitial formats.


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One Comment

  1. admin

    November 11, 2015 at 4:16 pm

    i do agree blind content is not gonna work any more in the near future. ” Content remains king ” I liked this :)


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